Branding agroecologic food for a sustainable territory

How might we communicate to connect the territory?

Terrenae was created with the aim of disseminating, connecting and promoting local and conscious food consumption in the province of Castellón. This feminine enterprise, rooted in the land, was born from the need to showcase gastronomic and agricultural experiences and projects with a positive impact. Terrenae makes network; Terrenae makes territory.

Terrenae seeks to welcome any type of agri-food experience that is sustainable and has a positive impact. Therefore, its brand must be flexible and incorporate this concept of encompassing very diverse experiences and products.

Furthermore, it must be a brand linked to the territory, with which producers feel represented. For end users, Terrenae aims to become a distinctive seal of quality and sustainability for producers.

A versatile brand to connect agri-food experiences

Our creative process always starts by identifying the strategic aspects of the brand: its purpose, its objectives and key stakeholders, its value proposition and its personality. This process is co-created with the client. Once the brand strategy has been defined, we go on to define the visual and tangible aspects of the brand.

Terrenae’s branding is inspired by the soil that descends in terraces. It is also inspired by the seed, as something linked to the territory and from which any kind of life can germinate; and by the location icon that indicates a place. On the other hand, we find the idea of parenthesis, as something that allows us to frame an infinity of different products and experiences.

Terrenae has the personality of a network that brings different experiences and sustainable gastronomic and agricultural products to its potential customers. The Terrenae brand is a distinctive seal that identifies those producers that have a positive impact on the territory.

On a visual level, this translates into stylised lines inspired by plant and flower stems, and a colour palette linked to the tones of the earth, fruit and wine. The visual identity can be adapted to different contexts and shapes, through different positions of its graphic elements.