Sustainable Innovation from Spaceship Earth: the Escape Room
How to educate and disseminate about Circular Economy for the automotive sector?
BMW is positioning as a leading brand in sustainable mobility. The car brand is innovating in the circular economy, and also offering new electric car lines.
As part of this transformation process, BMW has held a series of events in Valencia, at La Pinada Lab, to raise awareness of its transition to electric cars. Traditional events and workshops have a very low impact in terms of learning retention and engagement. How can we go beyond traditional training and team building proposals?
An Escape Room to Design a Circular World
The workshops we carry out aim to activate and promote the transformation of people and brands towards a greater commitment to society and their environment. In the case of BMW, we carried out an Escape Room together with Cultura Circular. This format combines training with entertainment, creating an immersive and transformative experience.
Spaceship Earth: the only possible and desirable house
During the course of the activity, people from the BMW team and their community go through a series of challenges. They jointly design a series of regenerative and positive impact projects, making intelligent use of available resources.
Storytelling throughout the activity is key to creating an immersive atmosphere. Participants are immersed in a new world of possibilities, awakening their creativity and becoming the protagonists of the story.
Some of the benefits that brands obtain with this type of activity are:
- Greater engagement with their community.
- Reinforcement of their positioning as a sustainable brand.
- Innovative team building and networking processes.
- Obtaining new sustainable ideas that can be developed for their brand.
- Creation of a culture of sustainability and circular economy in your company and your stakeholders.
In this way, brands like BMW manage to transform their brand from the inside out. They manage to strengthen the connection with their different stakeholders, activate a culture of sustainable innovation in the organization, and reinforce their positioning as committed brands.