Branding the transition towards a climate-resilient tourism

“Like the sailors of yore, our companies plough tempestuous seas every day….

but these sailors were accompanied by the nereids, who guided them, with gentleness but with determination, towards calmer waters. One of these nereids is Nesea, ‘she of the island’, whose name is the inspiration for this consulting brand specialized in sustainable tourism”.

How might we promote the transition of the tourism sector towards sustainability through a brand?

NESSEA is a sustainability consultancy focused on small tourism businesses in the Mediterranean, starting in the Balearic Islands. NESSEA seeks to express a positive and solution-oriented attitude towards new horizons.

How could we create a truly differentiating sustainability consulting brand?

A narrative based on accompaniment towards Sustainability

Our creative process always begins by identifying the strategic aspects of the brand, its objectives, and its purpose. Thus, NESSEA has been able to define its values, its mission and its vision for the future, so that its communication reflects all of these. For NESSEA, wisdom and courage are in its values. It is a brand born with a vocation for local action.

We have found inspiration in the local, in marine references and in examples of Nature, where sometimes cooperation is identified, and sometimes competition to follow the course of evolution. Some of these examples are predatory animals such as sharks, mistreated by the existing literature but whose work is vital to maintain the balance in ecosystems.

The guide that accompanies you to sail the seas

For the NESSEA brand, a communication has been created based on the concept of accompaniment, as the nereids did with the sailors, on the way from the most turbulent seas to the calmer seas of Sustainability. Visually, this translates into surface changes representing water. The logotype has been created by adapting the main typography to evoke the sinuous hair of the nereids.

This type of communication aims to encourage people to embark on the journey of sustainability, providing an accompaniment but without being pushy or invasive. Above all, from the respect for the local and the understanding that every journey is different.