Empowering MANGO teams to apply Circular Design
How might we align and empower large corporate teams to facilitate the transition to sustainability?
MANGO launches its sustainability strategy with new objectives and measurement systems. These commitments to sustainability include specific actions on the product and its communication.
On this path towards sustainability, Monnou has accompanied the brand through training in circular design, together with Zuzana Kralova and the IED. These trainings were attended by designers, buyers, CSR and technicians from MANGO’s Woman, Man and Kids lines.
How could we align the different profiles of the company around the same culture of circular innovation?
Unveiling Circular Design for the fashion industry
We started our interventions with an introduction to the Circular Economy and the role of Design in it. We present some myths and truths about Circular Design.
Among the myths around Circular Design, we have a conception very focused on the technical characteristics of the product. On the contrary, we approach Circular Design as an approach that acts on multiple aspects related to the product, communication and business. It is an iterative and continuous process, a path, which involves other departments and stakeholders in a collaborative way.
Creation of circular and sustainable strategies for fashion products
These trainings focused on strategic design applied to circular products. In this way, we create capacities in the teams to innovate in circular economy with a strategic vision of the product.
We introduced systems thinking around the product, to go far beyond the conception that circular design is about choosing recycled and recyclable materials. We also introduce some principles of circular design for the fashion sector, present in the book ‘Circular Design for Fashion’ by the Ellen MacArthur Foundation. We discuss possible circular strategies that can be applied in the fashion industry.
Training to align and empower teams in sustainable innovation processes
During the workshops, we approach circular and sustainable design as a process, a path. Some of the benefits that brands get from these workshops are:
- Creation of a culture of sustainability and circular economy within the organization.
- Acquisition of key knowledge in their teams, for sustainable innovation and the transition to the circular economy.
- Reinforcement of their transition towards a better impact.
Do you want to implement this type of training in your organization?