Branding and website for a sustainability legal consultancy
How to package the services of a freelance sustainability consultancy under a strong brand?
Marta González de Herrero is a sustainability consultant specializing in the legal and regulatory field. With a background in law, she decided to use her resources and knowledge to help companies move towards sustainability. This is how she had been working in environmental consultancy from a legal and technical perspective for a few years, having consolidated her business model and her client portfolio.
With Marta, we were faced with the challenge of giving a name and personality to everything she does. At this point, she needed a complete brand that would allow her to grow as a consultant beyond her freelance work.
Branding and sustainable website: a comprehensive brand strategy to make sustainability easy
We conducted a strategic analysis of Marta’s services and value proposition, as well as her environment and target audiences. This is how we began to package her various services into an understandable and attractive value proposition.
The philosophy of a commited brand that goes beyond the individual
Together with Marta, we defined the values, mission and vision of her company as a cooperative. With a vision of the future, we built the philosophy of a brand that goes beyond Marta’s activity as an individual, but reflects a common culture for other members and collaborators. Thus, we defined the personality of a brand that exudes professionalism and commitment as well as closeness, with elegance and determination.
Naming and giving a verbal identity to what was being done for some time
From the previous strategic process, concepts are derived that will be taken to the verbal identity of the new brand and that will help us to give it a name. This is how LURNOVA was born. The naming and verbal identity have been elaborated following concepts such as “earth” and “innovation”, together with “compliance”, “simplicity” or “constancy”.
A key concept that we sought to communicate verbally with the brand is that of environmental protection, based on knowledge of the legal and regulatory field. “Environmental law”. “Facilitating compliance with corporate sustainability”.
The visual universe of LURNOVA
LURNOVA has some inspiration in traditional consulting firms and offices, while approaching a language of innovation and work for sustainability. LURNOVA’s visual universe is based on the idea of balance and harmony. These are concepts closely related to the field of law and justice, but also to the environment and nature.
An accessible low-carbon website for a brand with purpose
To round out LURNOVA’s proposal and make it reach its audiences in an effective and ethical way, we built a service website with a focus on accessibility and sustainability. This website, as stated in the Ecograder evaluation, has a better impact than 65% of the websites analyzed and emits less than 0.5 g of equivalent CO2. In addition, the website has the highest accessibility standards, as established by the WCAG, paying attention not only to environmental aspects but also to social aspects.
Our commitment to Triple Balance
LURNOVA focuses especially on environmental and economic sustainability, but does not leave social sustainability aside. Their approach to work is based on caring not only for the environment, but also for people. Of the people who work with them as customers, and also as collaborators. Cooperation and teamwork, to effectively comply with sustainability.