Circular acoustic confort as a Service

Acoustic comfort as a Service

Our collaboration began with an initial analysis of the company’s portfolio and value chain, including its clients. We identified servitization (shifting from selling products to offering them as a service) as a viable and desirable strategy to improve impact. We designed a project to submit to a public call in Valladolid, which was approved and set the execution phase in motion.

The project included the development of the new service and a comparative environmental impact assessment. To shape ABSOTEC’s new servitised business lines, we identified the most strategic stakeholders (specifiers, clients and potential clients, suppliers, company employees, experts from entities such as clusters and others…) and facilitated co-creation dynamics.

Product-level innovation was also essential. We redesigned the acoustic solutions (islands, panels and booths) from a strategic ecodesign perspective. To ensure the products fitted within the new servitisation framework – whereby they would be constantly reused – certain adjustments were required. For instance, we redesigned the joining system between the textile and the structure of upholstered solutions, making it easier to re-upholster once the product returned to the company.

In this way – redesigning from the business model through to the product – we were able to improve several impact areas. One of these was CO₂ emissions: depending on the model, the new servitisation strategy enabled us to reduce emissions by between 57% and 80%. Another key impact relates to accessibility and the financial balance for ABSOTEC’s clients: thanks to servitisation, they can enjoy acoustic comfort without such a large initial outlay.

We worked with ABSOTEC on the narrative for the new business line. We designed various communication materials, such as the dossier and the landing page. The narrative was based on environmental and economic impact data, of course; but it was also crafted with the customer in mind – someone seeking to contribute to sustainability in a flexible way, without compromising comfort.

That’s how EVERMUTE by ABSOTEC was born.

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This project has been supported by the Agency for Innovation and Economic Development of the City of Valladolid. Financed by the Program of Grants for Decarbonization, part of the Valladolid Mission for a Smart and Climate Neutral City 2030.